January 18, 2017

Voddler Group appoints industry veteran Marwan Shehab to drive MEA expansion from new Dubai office

Voddler expansion in region to help service providers deliver Quality of Experience to viewers

Stockholm, 11 January 2017 – Voddler Group, the cloud-streaming innovator, has appointed Marwan Shehab as its new head of Middle East & Africa (MEA) operation effective January 3, 2017. Based out of Jumeirah Lake Towers, Dubai, where Voddler has opened a new office, Shehab is tasked with driving the company’s expansion in the region, where several significant deals are already in the pipeline.

Key mission is to deliver Quality of Experience to viewers in the Middle East and Africa

Shehab is an industry veteran who has previously held strategic pay-TV platform development roles, most recently advising on video strategy at the Dubai based telecommunication company – du. Prior to that, Shehab held the role of content management and platforms director at the telecommunications investment firm Emirates International Telecommunications (EITL), where he managed pay-TV development strategies for its operating companies.

Broad range of experience from OTT, Pay TV and telecommunications

“Marwan is a highly respected and connected individual, which makes him a fantastic addition to Voddler’s team as we expand our reach in the MEA region,” said Adam Lewis, CEO of Voddler Group. “He brings with him extensive knowledge of the region stemming from a broad range of experience across the telecommunications, Pay TV and OTT spaces, which will directly benefit our customers.”

Shehab, who also held a variety of specialised sales and consultancy roles within the industry across the United Kingdom, Europe and the United States, holds a Bachelor Degree in radio and television communications from The George Washington University.

Quality of Service for viewers is our number one priority

“Viewer experience is the number one priority for Voddler in the MEA region, where OTT services are faced with an extremely high demand for mobile content consumption,” commented Lewis. “VoddlerNet™, our flagship product, not only provides service quality improvements across all networks, but it also offers specific functionalities that allow additional support on mobile devices without impairing performance. We look forward to seeing VoddlerNet™ used by more OTT service providers in the region to guarantee the best quality viewing experience to all their subscribers, and in particular those who are using mobile devices to access content.”

How does VoddlerNet™ help service providers deliver Quality of Service (QoS)?

VoddlerNet™ is a unique hybrid peer-assisted video streaming solution (link to front page here) that greatly expands the reach of streaming video services, while maintaining the highest bitrate and quality of service possible, to drive subscriber loyalty and reduce the cost of video streaming. An easy to integrate overlay on existing or new VOD services, it helps customers reach poorly or under connected viewers and guarantees a quality viewing experience. Furthermore, VoddlerNet™ is DRM agnostic, endorsed by Hollywood studios for its security, and it supports any VOD and OTT platforms and integrated technologies. VoddlerNet™, broadcast quality everywhere, all the time.

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About Voddler
Based in Stockholm, Sweden, Voddler Group AB is the creator of the next generation video streaming solution VoddlerNet, an award-winning peer-assisted video delivery solution. VoddlerNet extends our partners’ streaming solutions globally, delivering an unparalleled viewing experience to any Internet-connected device with stunning quality of service at a fraction of today’s streaming cost. VoddlerNet integrates seamlessly with existing streaming solutions to unleash their full potential. VoddlerNet has streamed millions of movies from dozens of content owners, including the Hollywood majors, to millions of users worldwide.

For more information, contact:
Meriam Khan
+44 7768 022162